Listen Top Shows Blog

Emily Omier — How to "sell" open-source

Emily Omier — How to "sell" open-source

Update: 2022-02-22

Share

Description

Does your company produce open-source software? Are you considering doing so? Emily Omier helps open-source startups with product positioning, and today she joins me to discuss how you can position your open-source project, if you have one, and help you decide if you should have one.

In this episode:

What are the reasons to contribute open-source, as a company?
What are the differences and siilarities between open-source and non-open-source software products.
How to market your product to both technical and non-technical people.
Why to focus on outcomes before features
Who are the buyers/stakeholders for your product?
Use language that resonates with your target audience
Should you seek contributors for an open-source project? And if so, how?
Tips for accepting financial sponsorships

Guest
Emily Omier
emilyomier.com
Cloud Native Startup podcast
Positioning Open Source blog
Twitter: @EmilyOmier

Watch this episode on YouTube.

Comments

In Channel

Jonny Williams — What is Delivery Management?

Jonny Williams — What is Delivery Management?

2022-12-2057:07

Gorjan Jovanoski — Saving the planet, one server at a time

Gorjan Jovanoski — Saving the planet, one server at a time

2022-12-0655:58

Oshri Cohen — What kind of CTO do you need?

Oshri Cohen — What kind of CTO do you need?

2022-11-2257:58

Paul Cothenet — Observations on observability

Paul Cothenet — Observations on observability

2022-11-0848:40

James McShane — Is Kubernetes right for your small company?

James McShane — Is Kubernetes right for your small company?

2022-10-2555:37

Dave Mangot — Should you deploy on Fridays?

Dave Mangot — Should you deploy on Fridays?

2022-10-1151:55

Tod Hansmann — Observability as an engineering enabler

Tod Hansmann — Observability as an engineering enabler

2022-09-2744:53

Jason Adam — A conversation about trunk-based development

Jason Adam — A conversation about trunk-based development

2022-09-1344:33

Jac Hughes — All about Scrum, when you should (and shouldn't) use it, and how to get started

Jac Hughes — All about Scrum, when you should (and shouldn't) use it, and how to get started

2022-05-0249:06

$Morgan Craft — Is a fractional CTO right for your company?$

Morgan Craft — Is a fractional CTO right for your company?

2022-04-2643:18

Stacy Cashmore — The painful crawl through the morass of past shortcuts

Stacy Cashmore — The painful crawl through the morass of past shortcuts

2022-04-2044:37

Bryan Finster — The One Agile Scaling Framework to Rule Them All

Bryan Finster — The One Agile Scaling Framework to Rule Them All

2022-04-0124:16

Matt K Parker — Radical Collaboration, how Radical Enterprises do it, and how you can, too

Matt K Parker — Radical Collaboration, how Radical Enterprises do it, and how you can, too

2022-03-2956:39

How can I best prepare for a job interview? And other DevOps career Q&A

How can I best prepare for a job interview? And other DevOps career Q&A

2022-03-2314:34

Joy Ebertz — All About Feature Flags

Joy Ebertz — All About Feature Flags

2022-03-1531:59

Jonathan Hall — The Butterfly Effect: How a Single Bit Changed My Career

Jonathan Hall — The Butterfly Effect: How a Single Bit Changed My Career

2022-03-0824:40

Lynn Thames — What do software development and manufacturing have in common? Agility.

Lynn Thames — What do software development and manufacturing have in common? Agility.

2022-03-0139:58

Emily Omier — How to "sell" open-source

Emily Omier — How to "sell" open-source

2022-02-2241:20

Adrian Stanek — Think In Baby Steps

Adrian Stanek — Think In Baby Steps

2022-02-1547:32

Charles Max Wood — Level Up Your Career

Charles Max Wood — Level Up Your Career

2022-02-0843:25

00:00

00:00

x

Emily Omier — How to "sell" open-source

Emily Omier — How to "sell" open-source

Jonathan Hall